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How to reach learners in the gig economy

Matthew Brew
Matthew Brew

We're on a mission to make learning suitable and easy to access for today's working environment.

We say it's time to stop the old rigid way of forcing learning upon your audience for hours at a time. Let's face it: no one really appreciated that much anyway?

We believe that what is needed today is mobile-first and bite-sized chunks of learning, giving the learner every chance to catch up on their skills whenever and wherever suitable. Josh Bersin makes a great case for this in his Learning In The Flow Of Work paradigm.

Through our work with modern companies like Uber and Rappi, and other companies like them, that rely on a flexible workforce, we've honed our product to constantly make it easier to access learning for people that are on-the-go.The State of Training in the On-Demand Industry: 2022 Report

So far we've given learners the ability to access learning through native iOS, Android and through a mobile responsive website, with progress synchronised across these platforms. 

We've allowed our clients to invite users to the eduMe platform using either email or SMS (where emails are not appropriate). They can invite one user at a time, do a batch upload for numerous users or even hook up with our platform through our Zapier API to automate the user management process.

We've now taken things one step further by introducing a self-registration option.


A company branded, fully customisable landing page is generated which gives users a sense of familiarity and trust, increasing the likelihood of them going through the registration process.

The company can share a customised URL with their audience (employees, contractors/partners/resellers/customers) and users can start learning by entering their name along with their email or phone number. As simple as that! They'll then have access to all learning and updates created and assigned to them by the company. 

This registration method provides an entirely frictionless experience where the company does not have the possibility, or want to, deal with user management. This is particularly useful where you don't "own" the end user. Examples of this could be customer or partner training rather than employee training. It's also very useful for gig economy companies with a flexible workforce that experience a constant turnover and where no formal employment relationship exists.

If you are a gig economy company, if you are looking for a flexible and low friction way to up-skill your partners, resellers or customers, look no further!

Try eduMe