Senior L&D Leaders
Decision-makers shaping strategy, setting budgets, and driving digital transformation across global teams.
Training Creators
The people planning, building and delivering learning - often under pressure and with limited time or tools.
Local Managers
On-the-ground coaches and team leads, bridging the gap between HQ intent and frontline execution.
Frontline Workers
The employees experiencing training firsthand - and the ultimate test of whether learning truly works.
L&D is entering its AI era - and leaders are shifting their spend accordingly
9 out of 10 L&D leaders say they’re rethinking traditional training investments in favor of AI-first platforms.
This report reveals where budgets are shifting, where automation is gaining traction, and what tools are actually being adopted in 2025.
From creation to distribution, L&D teams are overwhelmed - and ready for support
Training creators told us they’re drowning in manual work, from building lessons to figuring out who gets what content.
Yet only 10% have automated distribution, and most still rely on spreadsheets to evaluate training performance.
This report uncovers the key pressure points in the L&D workflow, and where AI is stepping in to help.
“We need to shift from time-intensive training to outcome-driven enablement. AI is how we get there.”
SENIOR L&D LEADER
“Accuracy and tone matter. We can’t afford missteps - even with AI.”
TRAINING CREATOR
“If AI saves me time and helps me do my job better - I’m all in.”
FRONTLINE WORKER
AI adoption is rising - but trust, context and control still matter
AI is being welcomed across roles, but with nuance:
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57% of L&D leaders say they’re excited about AI
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61% of frontline workers feel positive
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67% of training creators say tone and accuracy are non-negotiables for AI-generated content
Explore how AI in learning and development is evolving — and what each persona really wants from it.
Frontline teams want adaptive training, not more of the same
Frontline workers are clear:
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93% want training that learns from them and adjusts over time
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92% want guidance in the flow of work
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63% say training today feels repetitive or irrelevant
Learn how AI can shift the experience from one-size-fits-all to just-in-time, role-relevant learning.
