Case Studies

Harmon’s Grocery | 20% lift in completions through AI-powered frontline training

Written by eduMe | Nov 10, 2025 4:59:55 PM

 

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Name, Title, Company

Harmon’s Grocery, a family-owned grocer known for its locally sourced produce and made-from-scratch items, has served communities across Utah for decades. Rooted in a deep commitment to quality and customer experience, Harmon’s continues to evolve with its expanding footprint - but legacy training systems weren’t keeping pace.

With growing pressure to reduce time-to-value, streamline content delivery, and ensure consistent, high-quality training across specialty departments like cheese and kitchen, Harmon’s knew it was time to replace their outdated LMS with a more agile solution. They needed a tool that was fast, flexible, and fit seamlessly into their existing tech ecosystem.

Since adopting eduMe, Harmon’s has:

  • Achieved a 20% higher training completion rate than benchmark

  • Earned an 88% positive learner sentiment

  • Cut content launch times from weeks to days, thanks to eduMe AI

  • Brought more engaging, targeted learning to hard-to-reach teams

 

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Harmon's Challenge

As Harmon’s continued to grow, so did the complexity of training its frontline - particularly teams in high-impact roles such as the kitchen and specialty cheese departments.

The company’s existing LMS was no longer fit for purpose. Content creation was slow and cumbersome. For a business built on freshness and agility, this kind of lag was out of sync with operational needs - especially when rolling out new products or adapting to evolving customer preferences.

And while their frontline teams were dedicated and detail-oriented, reaching associates consistently across more than 20 locations remained a challenge. With internal frustration over poor training discoverability, speed of translation projects, and the inability to deliver role-relevant training that was segmented by title or location, the solution needed to do more than just inform - it needed to resonate. 

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The goal was clear: replace their LMS with a system that could deliver rich, localized training at speed, integrated  with Dayforce, their HRIS. The new platform needed to support smarter distribution, faster translations, and greater visibility -  all while lightening the load on training managers.

eduMe’s Solution

In eduMe, Harmon’s found a training platform designed for agility, relevance, and results.

Focused initially on production and process content - such as preparation procedures and new product rollouts - Harmon’s was able to quickly build and deliver short-form, high-impact lessons that made training more accessible and more effective.

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eduMe enabled Harmon’s to overcome several critical blockers.

With a  Dayforce integration, the company could sync workforce data like department, store number, and position, allowing them to segment and personalize training effortlessly.

Existing training documents could be instantly upcycled into microlearning using eduMe’s AI-powered lesson converter, cutting development time from weeks to days. With a large Spanish-speaking workforce, Harmon’s leveraged eduMe AI to automatically translate lessons, side-stepping lengthy localization processes while still meeting learners in their preferred language.

Reaching hard-to-access teams - like those in the kitchen - also became easier. Training was distributed directly via Dayforce, supported by SMS notifications, email, and in-person manager prompts during shift starts and huddles. By shifting to short-form formats and embedding learning more naturally into the workday, Harmon’s moved toward a more scalable, sustainable model of continuous training.

Harmon's Strategy for Impactful Training at Scale

A multi-channel approach to distribution, and a commitment to testing 

Rather than relying on a single channel, Harmon’s deployed a layered distribution strategy to ensure training reached every associate, wherever they worked. Dayforce - a trusted destination for companywide communication - became a central hub for training access, while SMS and email provided secondary routes, with SMS proving particularly effective. 

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Harmon’s customized SMS messaging to boost click-through rates and experimented with send times. This digital strategy was supported by in-person reinforcement: managers introduced eduMe during daily huddles, encouraging uptake and creating space for questions. Together, this multi-touch approach created visibility, accessibility, and momentum behind each lesson launch.

More resonant content

Rather than defaulting to generic off-the-shelf modules, Harmon’s took a people-powered approach to content creation. They brought influential frontline employees into the development process, allowing them to shape and feature in lesson content.

This bottom-up strategy ensured training felt authentic, practical, and locally relevant - not top-down or abstract. Lessons combined video demonstrations with screen recordings and step-by-step instructions, resulting in engaging, digestible formats tailored to the real needs of store and kitchen staff. With eduMe’s Smart Teams capability, Harmon’s could  route lessons to the right learners based on real-time data from Dayforce, ensuring content was always relevant and role-specific.

Integration into daily workflows

Harmon’s success wasn’t just about building great content - it was about embedding training into the rhythm of work. By incorporating eduMe into morning huddles and shift starts, training became a daily habit rather than a one-off event.

The short, tappable nature of eduMe lessons meant teams could consume learning without needing to step away from the floor. This frictionless delivery model respected the realities of a fast-paced retail environment, while increasing training visibility and uptake.

AI as a catalyst for speed and scale

eduMe AI became an accelerant across multiple points in Harmon’s training lifecycle. Instead of relying on traditional course development timelines, the L&D team used eduMe’s file-to-lesson tool to instantly transform existing material  into mobile-friendly training.

The result was faster content creation and fewer bottlenecks. AI also addressed Harmon’s long-standing localization needs: when training needed to be delivered in Spanish, eduMe AI generated accurate, natural translations of existing English lessons - without the delay or cost of outsourced translation. These time savings allowed Harmon’s to iterate faster, respond to emerging needs more effectively, and unlock more value from existing materials.

The results

Harmon’s saw immediate improvements in both learner engagement and operational efficiency.

Training completion rates rose 20% above benchmark, a significant gain that validated their multi-channel strategy and user-friendly format. Employees reported overwhelmingly positive feedback, with 88% expressing satisfaction with the new training approach — a reflection of both the relevance of the content and the convenience of access.

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Crucially, Harmon’s was able to move at the speed of business. Training that once took months to deploy could now be launched in days, allowing the company to stay responsive to new product rollouts, process updates, and seasonal shifts. By involving frontline staff in content creation and surfacing training through familiar channels, Harmon’s bridged the gap between intention and execution — all while lightening the load on their overstretched training teams.

By embedding learning into the everyday experience of their associates, empowering team members to co-create content, and using AI to move faster without sacrificing quality, Harmon’s set a new standard for frontline training in grocery retail.

And with eduMe as a long-term partner, their workforce is better equipped than ever to deliver the fresh, high-quality service the Harmon’s name is known for.

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